Apple Raises Prices in Britain Due to Pound's Drop

Apple iPhone Apple MacBook Brexit Apple products Apple laptops

Apple iPhone Apple MacBook Brexit Apple products Apple laptops

At an event yesterday, the company announced a clutch of new laptops, also taking the opportunity to introduce some new Mac hardware to reformulate United Kingdom pricing across its entire range of Macs, including existing models.

Apple has raised the price of their entire Mac line in the United Kingdom, citing the falling value of the pound following the surprise Brexit vote this summer.

But when it was live again, some items were much more expensive than before - with the high-powered Mac Pro desktop leaping from £2,499 to an eye-watering £2,999.

A tiny silver lining against the darkening cloud of astronomically expensive Macbooks is that Apple's United Kingdom prices do include VAT sales tax, so there is no additional fee to factor in on top of the price hikes (aside from P&P if you're ordering online).

The price increase has been introduced to offset the new low exchange rate between the USA dollar and pound sterling, with no increases being applied to the computers in America. What this means is that Apple's entry level Mac now costs £949 in the United Kingdom - a full £100 more expensive than just a few days ago.

Cauvery row: Karnataka to release water
The protesters raised slogans accusing the Centre and Prime Minister Narendra Modi of "betraying Tamil Nadu's interests". Tamil Nadu is, however, in favour of formation of the board.


The 12in MacBook, now Apple's smallest computer, starts at £1,249 - although the very same model sold for £1,049 24 hours earlier. On Thursday, those computers cost £999 and £1,599.

Supermarket giant Tesco hit the headlines earlier this month when they made a decision to remove Unilever products from their website following a row with the supplier, which stemmed from Unilever increasing the price of their products, which Tesco refused to do. The Mac mini, still the lowest priced computer that Apple makes, has gone from £399 to £479.

Apple said its prices are based on a number of factors, including currency exchange rates. These factors vary from region to region and over time, such that worldwide prices are not always comparable to U.S. suggested retail prices. David Buik of Panmure Gordon & Co told the Daily Mail: "To pass on the drop in sterling in one hit is completely unnecessary and unwarranted".

Not only Apple, companies like Microsoft and other tech organisations have been accused of increasing their price unfairly in reaction to the change in the market.

Recommended News

  • Mohali ODI: New Zealand set India a victory target of 286

    As far as Playing XI is concerned, India is going with the same team that suffered a six-run defeat in the second ODI in Delhi. Mishra and Jadhav did the bulk of the damage as New Zealand's hopes of a formidable total were dashed in quick time.
    SBI blocks more than 6L debit cards due to security breach

    SBI blocks more than 6L debit cards due to security breach

    The bank's Chief Technology Officer, Shiv Kumar Bhasin, said, "It's a security breach, but not in our banks' systems". A month ago, the bank got a call from security firm Kaspersky Lab who said that their servers may have been breached.
    Raiders owner Mark Davis makes presentation to NFL owners

    Raiders owner Mark Davis makes presentation to NFL owners

    The league hasn't really had such a league, unless you count the now defunct NFL Europe. And it's part of being professional. "I particularly have an interest in it", he said.
  • Syrian rebels seize symbolically important Dabiq from Islamic State

    The Islamic State repeatedly challenged the Western forces to send ground troops to the area and fight the "decisive battle". Dabiq is located near Syria's border with Turkey, which makes securing the area a major objective for the Turkish military.

    Could President Jacob Zuma be planning to replace Gordhan?

    Gordhan confirmed that prosecution officials had delivered the summons to appear in court to his house on Tuesday morning. There have been allegations that the Guptas were behind the shock firing of finance minister Nhlanhla Nene in December.
    United States  imposes flight ban on Samsung Note 7 phones

    United States imposes flight ban on Samsung Note 7 phones

    The banning of the phone follows reports that the devices were catching fire and, in some cases, exploding . Carriers flying to the United States inevitably had to follow suit, but the bans are spreading worldwide.
  • Phil Chess, Co-Founder of Chicago's Influential Chess Records, Dies at 95

    Phil Chess, Co-Founder of Chicago's Influential Chess Records, Dies at 95

    Since then, the two brothers have been inducted in the Blues Hall of Fame and iconized by films like 2008's Cadillac Records. Phil Chess, co-founder of a Chicago record label that amassed perhaps the most influential blues catalog, has died.
    Ole Miss offense slumps against Razorback defense

    Ole Miss offense slumps against Razorback defense

    They also entered Saturday with the two most efficient quarterbacks in the SEC, and neither Kelly nor Allen disappointed. Take away Kelly's 89 rushing yards, and Ole Miss amassed only 61 yards on 17 carries from Akeem Judd and Eugene Brazley.
    Email: Clinton campaign sought to cancel Wall Street speech

    Email: Clinton campaign sought to cancel Wall Street speech

    The emails also gave insight into tension and turmoil within the Clinton Foundation while Clinton was secretary of state. On Russian relations, Clinton said she wishes she could "continue to build a more positive relationship with Russia".
  • 1960s pop singer Bobby Vee has died at age 73

    His final release, 2014's " The Adobe Sessions ", featured covers of songs by Gordon Lightfoot, Ricky Nelson and Bob Dylan . The "Forever Young" crooner, now 75, was actually the one who suggested Velline change his last name to Vee.
    Child porn accuser drops lawsuit against ex-Subway pitchman

    Child porn accuser drops lawsuit against ex-Subway pitchman

    Former Subway pitchman Jared Fogle will not be going through with a countersuit against one of his victims and her family. But she filed on Thursday to have the case dismissed with prejudice, meaning that it can not be brought back to court.
    Netflix Shares Soar in Worldwide Subscriptions Boom

    Netflix Shares Soar in Worldwide Subscriptions Boom

    Investors were cheered by the growth of Netflix in its overseas markets, which have been far more friendly than China. Analysts were expecting $1.31 billion in domestic streaming revenues and $842 million in global streaming revenues.

We are pleased to provide this opportunity to share information, experiences and observations about what's in the news.
Some of the comments may be reprinted elsewhere in the site or in the newspaper.
Thank you for taking the time to offer your thoughts.