At an event yesterday, the company announced a clutch of new laptops, also taking the opportunity to introduce some new Mac hardware to reformulate United Kingdom pricing across its entire range of Macs, including existing models.
Apple has raised the price of their entire Mac line in the United Kingdom, citing the falling value of the pound following the surprise Brexit vote this summer.
But when it was live again, some items were much more expensive than before - with the high-powered Mac Pro desktop leaping from £2,499 to an eye-watering £2,999.
A tiny silver lining against the darkening cloud of astronomically expensive Macbooks is that Apple's United Kingdom prices do include VAT sales tax, so there is no additional fee to factor in on top of the price hikes (aside from P&P if you're ordering online).
The price increase has been introduced to offset the new low exchange rate between the USA dollar and pound sterling, with no increases being applied to the computers in America. What this means is that Apple's entry level Mac now costs £949 in the United Kingdom - a full £100 more expensive than just a few days ago.
Cauvery row: Karnataka to release water
The protesters raised slogans accusing the Centre and Prime Minister Narendra Modi of "betraying Tamil Nadu's interests". Tamil Nadu is, however, in favour of formation of the board.
The 12in MacBook, now Apple's smallest computer, starts at £1,249 - although the very same model sold for £1,049 24 hours earlier. On Thursday, those computers cost £999 and £1,599.
Supermarket giant Tesco hit the headlines earlier this month when they made a decision to remove Unilever products from their website following a row with the supplier, which stemmed from Unilever increasing the price of their products, which Tesco refused to do. The Mac mini, still the lowest priced computer that Apple makes, has gone from £399 to £479.
Apple said its prices are based on a number of factors, including currency exchange rates. These factors vary from region to region and over time, such that worldwide prices are not always comparable to U.S. suggested retail prices. David Buik of Panmure Gordon & Co told the Daily Mail: "To pass on the drop in sterling in one hit is completely unnecessary and unwarranted".
Not only Apple, companies like Microsoft and other tech organisations have been accused of increasing their price unfairly in reaction to the change in the market.