More than 154 million consumers shopped in stores and online, which was about 3 million more than past year, according to a National Retail Federation survey released Sunday.
Target stands as one of the USA retailers that initiated online selling on Black Friday Thanksgiving Day, as BGR reported.
During the holiday shopping weekend that kicks off on Thanksgiving and the day afterward known as Black Friday, more and more shoppers decide to skip the mayhem in stores and buy online. Sales on Cyber Monday were expected to finish up 10.2 percent from a year ago at $3.39 billion, compared with an earlier estimate of $3.36 billion, according to Adobe Digital Insights, which tracks online retail transactions. The National Retail Federation forecasts that sales during November and December will climb 3.6% to $655.8 billion, up slightly from the same period in 2015. This could be a result of consumers wanting to get a head start on holiday shopping. That seems consistent with data released by Google last week showing that foot traffic in stores tends to peak between noon and 4 p.m. on Black Friday.
Meanwhile according to Adobe report, people spent more than Dollars 5 billion online during the holiday weekend, with USD 1.2 billion of the sum alone spent on mobile devices. She found an iPad at Bestbuy.com for $625, at $150 off during the week before Thanksgiving. The popular online shopping store is offering a whopping 75,000 deals. But the rise of mobile shopping means that many people may have already gotten plenty of deals this year.
Earlier on Monday, IBM (IBM) said Cyber Monday sales are seen growing by double digits around the world with pre-holiday online shopping already up nearly 10% over 2015. Accordingly, consumers are buying online from stores with physical locations so they can return products it they don't work.
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J.C. Penney Co Inc (JCP.N) and Macy's Inc (M.N) were among department stores that had more promotions this year, Deutsche Bank analysts said.
"Thanksgiving has become the new Cyber Monday", said Shawn DuBravac, chief economist at the Consumer Technology Association. Not quite getting the real deals compared to going to the mall but at least there are no cuts and bruises.
According to Adobe, more than $5 billion was spent online by the end of Black Friday, a 17.7% increase YoY.
You can see the full report from Adobe at the link below, this is the first time that more than $1 billion was spent on mobile devices.
The increasing use of cellphones has blurred the line between shopping in stores and shopping online.