Sears Holdings spokesman Brian Hanover said it was a "part of the company's initiative to optimize its online product assortment", and that they "constantly refine that assortment to focus on our most profitable items".
Just a week after Nordstrom announced it would stop selling Ivanka Trump-branded products, another major USA retailer announced it would stop carrying the Trump Home brand in its online store. It had been featured online and not in the brick-and-mortar stores.
The Trump Home collection includes bedding, mirrors and chandeliers - some from makers who supply the items to Trump hotels. It seems as though this may signal the end of any Trump retail ventures - at least for a while. "All of these products are offered by our marketplace sellers and not directly by Sears or Kmart", Brathwaite wrote.
Kmart has a great deal more, including more than 150 Ivanka Trump items and fix items with Donald Trump's name, including cologne, deodorant, and a toiletry bag.
"Effective immediately, please remove all Ivanka Trump merchandise from features and mix into [the racks, ]" a letter obtained by the New York Times read.
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More major U.S. retailers backing away for the Trump brand.
After Nordstrom dropped Ivanka Trump's line, President Trump criticized the company via Twitter. He said Nordstrom had treated his daughter "so unfairly".
The Ivanka Trump brand has said it saw sales growth of 21 percent in 2016 from the previous year as it expanded its categories, distribution and offerings.
Last week, Donald Trump became personally outraged over Nordstrom dropping Ivanka Trump's clothing line - so we can only imagine how pissed he's gonna be now that retailers are discontinuing HIS shitty consumer products!