The ban immediately went into effect, and all promotions related to Valentine's Day, for print and online, were required to be taken down.
A court from Pakistan banned Valentine's Day all across the country, including the capital of Islamabad. He had petitioned the court against Valentine's Day promotions in the mainstream media and on social media because he feels they are "against Islamic teachings and should be banned immediately".
Hue and cry for celebrating Valentine's Day by particular religious zealots or radical political parties is very common in our country.
In Pakistan, Valentine's Day is seen by some as amoral and an appropriation of Western culture. In an ABC survey answered by more than 1,000 people, about 50 percent of men and women said they expect to have sex because it is Valentine's Day.
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The weird order was given by Pakistan's High Court in Islamabad, the country's capital.
Pakistan's Electronic Media Regulatory Authority will monitor any media platforms that could potentially compromise the ruling.
The court also restrained the media from the coverage of Valentine's day.
"The Valentine Day has no place in our tradition and values", the city's resolution read previous year, when officials branded it as "vulgar and indecent".
Flower salesman Mohammad Naveed said he invested nearly $2,000 on supplies for Valentine's Day arrangements. One such vendor, Mohammad Naveed, had spent $2,000 buying flowers, and told CNN, "If they ban us from selling these tomorrow then it will be a disaster, we simply can not afford this". Couples looking to celebrate might find their Valentine's Day a little less festive than usual.