Network Of Fake News Sites Used To Promote Real Movie

The story as it appeared

The story as it appeared

20th Century Fox is taking a different approach to marketing its upcoming film, A Cure for Wellness, by using fake news to promote the psychological thriller. These sites are also being used as marketing outlets for the film. As part of this campaign a "fake" wellness site was created and we partnered with fake news creators to publish fake news.

The topical if not responsible move saw the headline "BOMBSHELL: Trump and Putin Spotted at Swiss Resort Prior to Election" posted before story detailing an entirely made up account of how about Trump met Putin at a remote wellness centre in the Swiss Alps prior to the U.S. presidential election in November.

The story also features quotes from a "Volmer employee" who claimed he "couldn't, in good conscience, keep this information" to himself.

One story, appearing on the Sacramento Dispatch website, claimed that Donald Trump held a meeting with Vladimir Putin at a remote Swiss clinic in the run-up to the election past year.

A Cure for Wellness, which is due for release this weekend, established plausible-sounding news outlets, which ran weeks' worth of fabricated stories.

The website Liberty Writer's News picked up the story and ran it with the headline: 'Millions Of Americans Are Boycotting Lady Gaga's Super Bowl Show For This 1 Reason!'

Joe Thomas on Justin Gilbert
The Steelers hoped Gilbert would add some youth and depth at the cornerback position in addition to punt and kick return duties. At least they did not give up a high draft pick and can now look to the 2017 draft to find a better replacement for Gilbert.

As detailed by theLead Stories debunking site, the hoax stories were scattered with references to locations, characters and organizations in the film. The Gaga item was picked up by a right-wing Facebook group called "Boycott the National Football League", while another story claiming that Trump had banned vaccinations via executive order was debunked by fact-checking website Snopes last week (which didn't pick up the site's connection to A Cure For Wellness).

Among the sites that posted the fake news included, Sacramento Dispatch, Salt Lake City Guardian, Houston Leader, NY Morning Post and Indianapolis Gazette.

The Reporter said the fake account appears on The Sacramento Dispatch website alongside ads for "A Cure for Wellness".

Maybe it's appropriate that the fake news just made our political discourse sicker, instead of making us sicker.

4 p.m.: Updated to include the websites redirecting back to the movie's site.

Recommended News

  • Kim Jong-nam believed to be travelling under another name

    Kim Jong-nam believed to be travelling under another name

    Kim Jong-nam - the eldest son of late leader Kim Jong-il - had voiced opposition to his father's power succession to Kim Jong-un. US government sources have also told Reuters that they believe Jong-nam was assassinated in Kuala Lumpur and blame North Korea.
    What to expect in W.Va. public schools

    What to expect in W.Va. public schools

    DeVos later made it into Jefferson Middle School Academy in Southwest D.C. for her first visit as secretary to a public school. Many criticized DeVos's nomination because she has little experience in public education.

    12 killed as landslides hit 3 Bali villages

    The landslide - which hit several villages in the Kintamani area yesterday - was caused by sustained torrential rain. Two others have been seriously injured in the incident at Songan village on the north east of the island.
  • 'La La Land' wins BAFTA's best film award to continue hot streak

    'La La Land' wins BAFTA's best film award to continue hot streak

    Following behind the Damien Chazelle-directed flick is " Arrival " and " Nocturnal Animals ", each with nine nominations. Barry Jenkins, director of best-picture nominee Moonlight , said, "People ought to speak from their heart".
    Patriots Dont'a Hightower Not Going To White House: 'Been There, Done That'

    Patriots Dont'a Hightower Not Going To White House: 'Been There, Done That'

    White had a Super Bowl record 14 catches for 110 yards and three touchdowns, including the game-winner in overtime. Outspoken tight end Martellus Bennett was the first Patriot to pass on going to visit with Donald Trump.
    Government 'dupes' MPs into clearing the way for hard Brexit

    Government 'dupes' MPs into clearing the way for hard Brexit

    The party leader's imposition of a three-line whip - the toughest sanction available - means any shadow minister wanting to rebel could have to resign.
  • Rio Tinto bounces back into the black with a $6 billion profit

    Capital expenditure will be $5 billion this year before rising to $5.5 billion for the following two years. The company declared a 170c per share dividend, down from a year ago , but above RBC's estimate of 153c.

    Multiple tornadoes hit Louisiana

    At least four tornadoes touched down in Louisiana late Tuesday morning, destroying homes and businesses and injuring residents. One of the warnings described a "large, extremely unsafe and potentially deadly" twister south of Hammond, Louisiana.

    Trump nominee Betsy DeVos faces steep opposition as vote approaches

    Considering what a miserable job that establishment has done, especially in inner-city schools, her independence is a plus. DeVos answered Murphy's question by citing the example of a school in Wyoming that has a fence to keep out grizzly bears.
  • PSG eye CL quarters after battering Barcelona

    PSG eye CL quarters after battering Barcelona

    Thiago Motta also missed out for the hosts through suspension, which opened up a start for Adrien Rabiot in central midfield. Emery won the Europa League for three consecutive years with Sevilla and was appointed by PSG with European success in mind.
    Paul Nuttall's press officer Lynda Roughley resigns amid Hillsborough controversy

    Paul Nuttall's press officer Lynda Roughley resigns amid Hillsborough controversy

    Ukip leader Paul Nuttall has admitted that claims made on his website that he lost a "close personal friend" at Hillsborough are false.

    Rescuers Refloat About 100 Stranded Whales On New Zealand Beach

    If necessary, a second attempt to refloat the stranded whales will take place on Saturday. "They like to stay together", he said. Local iwi representatives Mairangi Reiher and Shane Graham have provided a karakia, or prayer, over the dead whales.

We are pleased to provide this opportunity to share information, experiences and observations about what's in the news.
Some of the comments may be reprinted elsewhere in the site or in the newspaper.
Thank you for taking the time to offer your thoughts.